
Overview of the book
With over 30 years in sales and a marketing degree, the Salespuzzle CEO felt compelled to write a book that unlocks the tools, tips and tricks that have been kept secret by high performing companies and sales organisations.
The book is written for business owners, entrepreneurs, sales leaders and sales professionals. For some of you, you will find this eye opening, some may even change your entire approach to selling, for others you are guaranteed to find something in this book that will help you improve.
What some readers have said...

Brilliant, insightful & helpful, Solving the Sales Puzzle really lives up to its name!! From the basics, through to helpful tools and tricks, the book really delivers on multiple levels. I’ve found it a very interesting read, with it making me think more about obvious things that sometimes you don’t even consider in business. With new sales tactics developing all the time - Ryan Hewish - MD and business owner.
“Just finished reading the book. Immediate reaction if I was still the marketing/sales director of IBM or any company selling any kind of services or products (especially software) I would hire Jason to help fix my problems!!!! Also, brought back a lot of memories of marketing situations I was involved in during my IBM career. Enjoyed it! Ron ex IBM Marketing & Sales Director.
“After reading the book we have been using the ‘Customer Compass’ and ‘QUALIFIED’ framework and it has really helped us reduce wasted time in our sales processes and trying to sell to prospects that are in no place to place orders. It has had a real impact on our efficiency.” - Managing Director, HotDiamonds
“After reading the book we engaged with Salespuzzle and saw how they brought to life what we read. Seeing it in practice was very insightful. Salespuzzle have helped us define our Ideal Customer Profiles and completely rethink our website. The results have exceeded expectations.” - Managing Director, IKKO
“After 20+ years in B2B sales, this book contains some of the most practical and powerful tools I’ve come across. I particularly like the QUALIFIED tool as it does what is says - not like BANT” - Andy, CRM Solution Consultant
“They quickly identified gaps in our customer journey that were costing us real money in wasted marketing spend. Fixing those made an immediate difference.” - Carolyn Doherty, Geniepartnership Partner
“Having read the book I have engaged with Salespuzzle to gain access to ongoing support and a sounding board for deals, which has been invaluable. It is interesting to see how the book contents are applied. Sometimes you just need that expert perspective.” - Tony, HP



